The Marvel Experiment

Love this.

Zach Eastwood - Writer

So, at this point in history, we’re nine years in and sixteen films deep (seventeen as of Thor Ragnarok) with this Marvel Cinematic Universe thing. Next year will mark the ten-year anniversary of the MCU and the culmination of an arc that started in the first Avengers film. With the MCU officially being the biggest grossing film franchise of all time, the question might arise: how did they do it? It might seem obvious in retrospect that the MCU is the biggest franchise in the world but this has only been the state of the world for about five years. There are a few things I want to look at with this piece, all tying back to the central idea: The Marvel Experiment. What were the risks? How did they pay off? How did they not? Finally, what makes the whole universe tick? How does this monolith shake off the…

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